Because Molly understands that all material generated is valuable and can be leveraged for multiple purposes, she loves loves to share her work on her personal outlets as well. With a formal education in journalism and over 15 years of specializing in travel marketing for attractions, Destination Marketing Organizations (DMOs) and regional and state tourism organizations, Molly Gilbert is not your average mommy blogger.
For example, 4 days in Navarre Beach, Florida = 3,000 photos, 100+ social media posts, 3 blogs.
The Family That Plays Together, Stays Together
Oftentimes work and fun overlap in the tourism industry, so usually Molly has her husband and two kids in tow – they happen to make great models for photography and have been featured in numerous print and digital publications. When we visit a destination, we engage in the same manner a tourist would, so we will oftentimes publish to our website blogs and to our personal social media.
As of November 2016, we have a collective family social media reach of 1,979 Friends and Followers on Facebook, Twitter, Pinterest and Instagram. With our owned media Facebook pages for special interests, we reach another 1,257 Likes on Facebook. And as appropriate, some travel adventures can be shared across another potential audience of 20,258 through Molly Gilbert Marketing social media posts for clients.
As a family project, we have launched three new websites:
Normally when a travel writer visits an attraction or Chamber or Convention and Visitors Bureau, the travel destination is on pins and needles waiting for results. The travel writer might post a couple of times on social media, but they generally keep the eloquently written story, quotes they gathered and beautiful photography for their published article. They have pages of notes and quotes and tons of images that don’t even get used. What if you could have all of their assets to spread across all of your marketing outlets? With Molly Gilbert Marketing’s Custom Content Tourism Marketing Packages, you can!