Social Media

There’s a constant conversation happening online and if you’re not on social media, then you’re not part of the conversation! Facebook, Twitter, Instagram, YouTube, Snapchat and more are creating such a mountain of communication, it’s hard to know where to start. Let Molly Gilbert Marketing guide your path on social media and track the results.

Molly Gilbert Marketing always wants you to put your best foot forward on social media platforms. Most clients are already live on Facebook, but are not maximizing their personal or business pages. Did you know posting on social media helps with your SEO rankings? That’s right! The more you post – and the more places you post – the better it is for your Google rankings. Customers used to rely on their printed phone book, but now they have all of that information on their mobile devices. The only way for them to find your local business is for Google to know that you exist. Google Search Engines need to be constantly reminded that you exist – and that you are offering fresh, new, current, up-to-date content – and that’s why constant posting and cross-linking is so helpful.

Just like developing the right marketing message content for your website is critical, you want your social media to reflect the true nature of your business. Many local small businesses get distracted by posting content that is irrelevant to their business. Clean, well-written, on-message posts that always feature a photo will resonate with your target audience. Speaking of photography, Molly Gilbert Marketing cannot emphasize enough how vital it is to have a strong photo library.

With a background in journalism, Molly Gilbert always sees a story. Everyday items in your local small business that you take for granted, take on new life and become pivotal in telling your story. Social media demands that you tell your story in a succinct manner. Molly Gilbert Marketing makes it look easy, but don’t take always having something to say and being able to say it in a limited number of words for granted. Social Media is designed to be user-friendly, but usually being the boss takes priority for small business owners. That’s where Molly Gilbert Marketing can be of assistance. And, you always know the results of your social media investment because of the thorough monthly reporting.