Resumé

Molly Gilbert MarketingWORK EXPERIENCE & EXPERTISE

Resumé

Marketing Consultant

(Aug. 2004 – Present)

  • Social media (Facebook, Pinterest, Twitter, Instagram, Google+, YouTube) for several clients in Knoxville, Pigeon Forge, Gatlinburg, Sevierville, Townsend, and Hartford, Tennessee
  • Travel Blogger for several clients in East Tennessee, South Carolina and Florida
  • Writer and editor for Tennessee Public Works Magazine, distributed to 1,700 decision makers across the state (2015 to Present)
  • Coordinated all projects for the 16-county East Tennessee regional non-profit tourism marketing organization, Middle East Tennessee Tourism Council (2007-2016) (grant writing, enewsletters, social media efforts, tourism collateral, Annual Regional Legislative Brunch, all financial and administrative records required by the Tennessee Department of Tourist Development)
  • Director of Marketing Operations for Laurie Rowe Communications (2014-2015), researching and creating client reports
  • Handled all advertising, reporting and collateral for Rafting in the Smokies (Gatlinburg, TN) for the 2013 Season
  • Copywriter for the “The Long and Winding Road,” “9 Lakes Regional Mapguide,” “Where Mountains Reign and Rivers Roar” and “Jellico” tourism brochures
  • Copywriter, designer  and printing coordinator for several rack cards for local East Tennessee businesses
  • Website design and copy writing for Tennessee Pink Marble (Knoxville, TN), Website copy writing for Wise Computer Consulting (York, SC), J.L. Thompson Construction (Mount Holly, NC), Clabough’s Campground (Pigeon Forge, TN), Carolina Cargo (York, SC), Megram Construction and JA Edwards of America (Winterpark, FL), Rock Hill Coca-Cola Bottling Company (Rock Hill, SC)
  • Branding image package and strategic planning for Michael Lamb Photography (Spartanburg, SC) and Wise Computer Consulting (York, SC)
  • Monthly invoicing and editing of reports for Pineapple Public Relations
  • On a monthly basis, uploaded special event information in online event databases and printed all results for Wolf Mountain Vineyards and Winery (Dahlonega, GA), for the Georgia Turner Group
  • Recreated and updated all MOMS Club of Newnan publications (Newnan, GA)

Marketing Director, Georgia Dept. of Economic Development, Atlanta, Georgia

(Apr. 2002 – Dec. 2004)

  • Implemented a $2 million regional advertising campaign annually, successfully negotiating an added value of up to $1.5 million in matching free publicity
  • Administered the Tourism Marketing Co-Op Program, including revising the guidelines and application forms, coordinating a panel of judges and awarding $500,000 in funds annually
  • Designed a Pocket Guide and Annual Report that included economic impact information
  • Represented GDEcD at public speaking events, such as the annual Governor’s Conference on Tourism, Tourism Development Alliance Summit and the Georgia Association of Convention and Visitors Bureaus
  • Coordinated corporate partnerships and promotional projects, such as the Kroger/Georgia Host Kit Campaign and Coca-Cola/Georgia Litter Bags

Marketing Consultant, Rock Hill, South Carolina

(Nov. 2001- Apr. 2002)

  • Coordinated the development of the first crisis communication plan for the York County Chamber of Commerce
  • Created a branding image package for Wise Computer Consulting
  • Advised marketing strategies for Lamb Family Chiropractic
  • Assisted marketing consultant Carole Clark of Projects for Nonprofits
  • Wrote articles for Urban Home Magazine

Marketing Manager, Daniel Stowe Botanical Garden, Belmont, North Carolina

(June 1999 – Nov. 2001)

  • Managed an annual budget of over $400,000 and a staff of five
  • Implemented an intern program
  • Originated a group tour marketing plan, a tour kit, a direct mail campaign and built relationships with tourism professionals
  • Compiled research from national, regional, local, and internal resources into relevant statistical data and graphs
  • Created a unified image and brand for DSBG
  • Created an ad campaign to increase awareness within the tri-county area
  • Produced bimonthly newsletters for 27,000 households
  • Increased free media coverage to an estimated value of $600,000
  • Represented DSBG at public speaking events
  • Established a monthly staff newsletter
  • Coordinated 22 annual special events, the largest drawing 10,000 visitors

Communications Coordinator, United Way, Rock Hill, South Carolina

(Sept. 1997 – June 1999)

  • Produced and oversaw all publications, from design to distribution for the United Way of Rock Hill
  • Customized a cohesive campaign theme
  • Coordinated media coverage
  • Served as a liaison to 29 agencies by conducting publication workshops, implementing a quarterly agency roundtable meeting and creating a monthly newsletter

Journalism Positions

Staff Writer, The Herald Newspaper, Rock Hill, South Carolina
(Apr. – Sept. 1997)

Straight Up Section Intern, The Charlotte Observer Newspaper, Charlotte, North Carolina
(Jan. – May 1997)

Features Section Intern, The Sumter Daily Item Newspaper, Sumter, South Carolina
(Summer 1995)

News Section Intern, The Sumter Daily Item Newspaper, Sumter, South Carolina
(Summer 1994)

AWARDS & LEADERSHIP

2016-2018: Knoxville Office of Neighborhoods Neighborhood Advisory Council (NAC)
2015-Present: Candoro Arts & Heritage Center Board, Secretary, Vice President, President
2015-Present: Ijams Nature Center Board Member, Fundraising Committee and Marketing Committee
2015-Present: Knox County Council of Garden Clubs, Ijams Nature Center Board Representative
2014-Present: Chapman Highway Garden Club, Secretary
2014-2015: Knoxville Community Action Committee (CAC) Leadership Program
2014: East Tennessee Regional Leadership Program
2013-2016: Tennessee Governor’s Tourism Committee, Communications Subcommittee Member
2013-2016: Ramsey House Executive Board, Finance Committee
2013-2016: Chapman Recreation Center Executive Board, Secretary
2013-2015: East Tennessee Quality Growth, Communication Committee Chair
2013: Knoxville League of Women’s Voters Citizen’s Academy
2013: Assisted with Office of Neighborhoods Leadership Curriculum – Communications Session
2012-Present: Dogwood Trail Co-Chair for Chapman Highway Trail
2011-2016: Co-chair of the Tennessee Trails and Byways Rocky Top Trail
2011-2016: National Geographic/East Tennessee River Valley Geotourism Mapguide Council
2011-2016: Junior League of Knoxville – Tenn Minutes Committee, Chair
2007-Present: President of Lake Forest Neighborhood Assoc., Attended 2013/2015/2016/2017 Neighborhood Conferences
2003: Travel Agent Magazine Top 100 Rising Stars
1999-2002: York County Regional Chamber of Commerce Marketing Advisory Committee
2001: Leadership Gaston Advisory Board/2000 Leadership Gaston Graduate
1999: Leadership York County Graduate/Marketing Task Force
1999: First Place Award in the United Way of America Communications Contest
1995 & 1996: Associated Collegiate Press Honor Rating of First Class with Three Marks of Distinction
1995: The Columbia Scholastic Press Association Gold Medalist Certificate

RELATED SKILLS

Microsoft Windows, Word, Excel, Works, Publisher, Word Perfect, PowerPoint, Outlook, Quickbooks and various editing and publishing programs such as Paint, Dropbox, Google Docs, Survey Monkey, Picasa, MailChimp, Constant Contact, AVS Editing, Skype, Facetime, Pinterest, Flickr and more.

EDUCATION

Southeast Tourism Society Marketing College, TMP, three year program, 2001 graduate
B.A. in Mass Communication, Journalism & Minor in Speech, Interpersonal Communications
May 1997, Winthrop University, Rock Hill, South Carolina, Cum Laude

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