Community Involvement

Molly Gilbert Marketing


Community Involvement

(Over 2,200+ hours June 2012 – May 2016…after that I quit keeping count!)

Molly Gilbert Marketing believes in making a difference – bloom where you are planted has been a life-long motto. Winthrop University President Anthony DiGiorgio said at Convocation to leave every place better than you found it, and since that freshman year, Molly Gilbert has tried to live up to those idealistic standards. The importance of being involved and giving back to the community was elevated when her family moved to Knoxville, Tennessee.

Lake Forest Neighborhood Association

2007-Present: Lake Forest Neighborhood Association – President (530+ hours)

  • LFNA newsletter3Started Serving as the Secretary and was Elected as President
  • Writer/Designer/Printer for the Bi-Monthly Printed Newsletter for All Seven Years, Several Times as a Personal Printing Expense
  • Initiated Halloween Door-to-Door Trick or Treating Event (which has grown from five kids to at least 50, which probably represents every kid in the neighborhood)
  • Initiated School Supply Drive; Hosted a Kid’s Art Fundraising Event and Several Backyard BBQs
  • Created a Facebook Page and Annual Survey to Supplement Yahoo Listserve
  • Took over 1,000 Photos for Use in Newsletters and Social Media
  • Invited a Variety of Special Guest Speakers to Pique Residents’ Interests in Meetings; Requested Donation of a Slab of Tennessee Pink Marble (Valued at up to $3,500)
  • Raised over $500 for the New Stone Entry Sign with Only Two Resident Newsletter Requests and $1,500 through 202 Funds from Vice Mayor Nick Pavlis
  • Generated $15,000 in Publicity around the New Entry Sign and Dogwood Trail Clean Up Efforts
  • Membership Has Grown; Meeting Attendance Has Grown, Overall Awareness and Involvement Has Grown

Candoro Arts & Heritage Center

2015-Present: Candoro Arts & Heritage Center – President

  • Received an Estimated $25,000 Value in Free Editorial Coverage through PR EffortsCandoro Marble
  • Coordinated 134 New Professional Photos of the Building and Vestival Donated by Stephanie Richer Photography
  • Purchased New Items for the Gift Shop that Increased Sales (notecards, t-shirts, reusable tote bags, ornaments, polished marble pieces, cutting boards, water bottles, matching game)
  • Increased Visibility on Social Media (gained 558 new likes on Facebook with 275 posts + increased posts on Instagram)
  • Increased Awareness with New Marketing Efforts: Speaking at Neighborhood Meetings, Boosting Facebook Posts, Banners and Signage, Rack Cards Distributed at 68 Knoxville Hotels and Key Tourism Locations
  • Sent 3 New Enewsletters (27% open rate – industry average is 15.8%)
  • Wrote and Designed a Printed Annual Report for 2017
  • Cultivated Strategic Partnership Opportunities with the American Institute of Architects, Knoxville Arts Alliance, Knox Heritage, Ramsey House, Marble Springs, Mabry-Hazen House, Ijams Nature Center, Knoxville Museum Of Art, Knoxville Botanical Garden, East Tennessee History Center, various South Knoxville Neighborhood Associations (with emphasis on Vestal), South Knoxville Alliance, Visit Knoxville, Legacy Parks, Dogwood Arts, Knoxville History Project

Ijams Nature Center

2015-Present: Ijams Nature Center – Board Member, Fundraising Committee and Marketing Committee

  • Assisted with Fundraising Efforts for 2016 and 2017 Symphony in the Park events
  • Shared Posts on Personal and Work-Related Facebook Pages, As Appropriate
  • Served as a Liaison for the Knox County Council of Garden Clubs

Knox County Council of Garden Clubs

2015-Present: Knox County Council of Garden Clubs – Ijams Nature Center Board Representative

  • Served as a Liaison for the Ijams Nature Center Board, Representing the Interests of the Garden Clubs
  • Gave Reports at KCCGC Meetings Regarding Ijams Nature Center
  • Gave Reports at KCCGC Meetings Regarding Dogwood Trails

Chapman Highway Garden Club

2014-Present: Chapman Highway Garden Club (85 hours)

  • Take notes and photos of each meeting as the SecretaryChapman Highway Garden Club
  • Selected to speak at the 75th Anniversary Luncheon about the Dogwood Trails and the New Tennessee Pink Marble Trail
  • August 2015 Began Serving as the Ijams Nature Center Knox County Council of Garden Clubs Representative
  • Organized a fundraiser for the Garden Club that beautified the Chapman Highway Dogwood Trail (March 2016)

Dogwood Arts Festival and Trails

2012-Present: Dogwood Trail Co-Chair for Chapman Highway Trail (130 hours)

  • Responsible for Helping Plant over 50 New Bazillion Bloom Trees Along our Trail
  • Coordinated Chapman Highway Dogwood Trail Clean Up Work Day that Resulted in Nearly 1,000 New Spring Blooming Plants
  • Created Updated Documents of Responsibilities for All Trails and Facilitated Communication Efforts Regarding Duties and Timeline
  • Printed and Emailed PDF and Word Versions to All in Leadership so More than One Person Would Have Easy Access
  • Created Raw Videos of 4 Trails
  • Took Photos and Posted on Neighborhood Social Media
  • Wrote Text for Printed and Online Promotion of South Knoxville
  • Spearheaded a Chapman Highway Dogwood Trail Work Day (November 2014)
  • Assisted with Coordination of Luncheon and Ribbon Cutting for the South Knoxville Featured Trail (April 2015)

Tennessee Pink Marble Trail

2013-Present: Tennessee Pink Marble Trail (400+ hours)Downtown Knoxville Tennessee Pink Marble Scavenger Hunt

  • Created two postcards designed to teach people the variations in color of Tennessee Pink Marble and to showcase a map of the Tennessee Pink Marble Trail attractions
  • Wrote, Designed and Printed 750 copies of the Downtown Knoxville Tennessee Pink Marble Scavenger Hunt
  • Wrote, Designed and Printed 10,000 copies of the First Brochure Highlighting the Many Tourist Attractions in Knoxville, Tennessee, with Pink Marble
  • Created a Website and a Facebook Page
  • Created Press Releases for Highlighting this Unique Architectural Feature
  • Hosted a Familiarization (FAM) Media Tour for Distinguished Journalist and Travel Writer Christine Tibbetts (August 2015), which resulted in a 4-page article valued at $8,000 in Design and Build Magazine
  • Hosted a Familiarization (FAM) Media Tour for Blogger and Twitter Guru Apryl Chapman Thomas (April 2016)

Junior League of Knoxville

2011-2016: Junior League of Knoxville – Tenn Minutes Committee (260+ hours)Junior League of Knoxville Tenn Minutes Annual Report

  • Coordinated Deadlines and Communication for Team of five as Committee Chair
  • Interviewed Members and Wrote Stories for the Enewsletter
  • Took Photos at General Membership Meetings and Special Events
  • Published Printed and Online Publications
  • Also Communicated Scope of Work with Executive Director and the League Board
  • Redesigned Annual Report to Align with New Strategic Plan Goals

Rocky Top Trail

2011-2016: Co-chair of the Tennessee Trails and Byways Rocky Top Trail

  • Served as a Liaison and Helped with Communications Among my 16 Counties through the Middle East Tennessee Tourism Council (Although Not Originally Part of my Formal Job Responsibilities)
  • Attended Meetings, Took Thorough Notes and Distributed to Members of the Middle East Tennessee Tourism Council
  • Photographed the Trail Launch Ribbon Cutting Ceremony hosted by the Commissioner of Tourism Susan Whitaker

Chapman Pool

2013-2016: Chapman Recreation Center Executive Board, Secretary (250+ hours)Facebook screenshot

  • Member for 5+ Years before Joining the Board
  • Took on Secretarial Duties and Created New Operational Documents for Clear Communication
  • Personally Created and Printed Nearly All Marketing Materials for 2014
  • In 2 Months Quadrupled their Facebook “Likes” through Regular Postings
  • 1,000+ Photos and Online Advertising of Events
  • Promoted a New Event that Resulted in 200+ Attendance
  • Promoted the 51st Annual 4th of July Event, Resulting in Doubling the Attendance from the Previous Year (approx. 300+)
  • Coordinated the Donation and Distribution of 3,500 Information Flyers to all South Knoxville Elementary and Middle Schools for 2014 and 2015
  • Designed, Printed and Distributed 1,000 Free Family Passes for 2014
  • Created Membership Survey and Compiled Results for the Board in Order to Set Priorities for the Future
  • Wrote and Designed Website

Historic Ramsey House

2013-2016: Ramsey House Executive Board, Finance Committee (100+ hours)

  • Served on the Board and Volunteered at a Few Events Taking Photos for Future Promotions
  • Assisted with Event Press Releases
  • Managed Facebook Page Posts September 2015 to Present

East Tennessee Regional Leadership

2014 East Tennessee Regional Leadership Association Class of 2014 (100 hours)

  • Nine-month program touring counties around the 16-county region
  • Collaborated with Other Regional Leaders to Create a Special Event Focusing on Collaboration Across County Lines
  • Photographed Class Sessions and Distributed to Classmates, Director and Social Media Manager


2014-2015 Community Action Council Leadership Class

  • Selected with Other Knoxville Leaders to Learn More About the City’s Resources

East Tennessee Quality Growth

2013-2015: East Tennessee Quality Growth, Communication Committee Chair (150+ hours)

  • Collaborated with Established Board Members to Clarify Mission and Goals
  • Created Promotional Materials to be Distributed at Special Events and as Part of Fundraising Efforts
  • Wrote and Distributed Press Releases

City of Knoxville Office of Neighborhoods

2013 Assisted with Office of Neighborhoods Leadership Curriculum: Communications Session (15+ hours)

As a Representative of Lake Forest Neighborhood Association, I Created Potential Handouts for Use as Part of Curriculum and Brainstormed Important Marketing Communication Tools

League of Women’s Voters

2013 Knoxville League of Women’s Voters Citizen’s Academy

  • Attended All Sessions of the Citizen’s Academy
  • Instrumental in their Invitation to Speak at a Membership Meeting of the Junior League of Knoxville

East Tennessee River Valley Geotourism Mapguide

2011-2015: National Geographic/East Tennessee River Valley Geotourism Mapguide Council

  • Served as a Liaison and Helped with Communication Among my 16 Counties through the Middle East Tennessee Tourism Council (Although Not Part of my Formal Job Responsibilities)
  • Attended Meetings, Took Photos, Took Thorough Notes and Distributed to Members of the Middle East Tennessee Tourism Council