The reason your website needs a Blog is to help Google understand that someone loves and is updating the information on your website regularly. It used to be that websites were electronic versions of your printed materials, but website designers figured out that if they hid key words in the programming that the search engines would find their website whether or not it was relevant to the search. So, in the past couple of years, the sophistication of web crawlers has become astounding.
SEO is Content-Driven
In order for your small business’s website to come up in an online search, your website needs to have lots and lots of content. That content needs to be consistent and contain key words that are unique and relevant to your industry. The more content you have, the easier it is for search engines to identify if your site is relevant to the user’s search. Search engines don’t want to serve up irrelevant or old information, so keeping your site current is also important. Just because everything is accurate, does not mean it is current.
Creating a Blog
Blogging is an easy way to add fresh, relevant content to your site on a regular basis. Creating a blog is easy, especially if your website is built using WordPress. Everything about website design has become so much more user-friendly over the past 10 years, however, taking the time to brainstorm a content calendar and to sit down and write 350-1,800 words is time-consuming. That’s where Molly Gilbert Marketing can help your small business! Following are several examples from various clients that we have written for on a weekly or monthly basis. In most cases, we also provided the photography. Happy scrolling!