Molly Gilbert’ Bio
5 National Awards
Molly officially started her career in marketing after receiving a total of four national awards for her work as Co-Editor of her high school yearbook and as Editor of her college yearbooks. She began working at the local newspaper even before she finished her degree, but quickly moved into the world of non-profits taking a job as the Communications Coordinator at the United Way of Rock Hill, South Carolina. In 1999, she received a First Place Award in the United Way of America Communications Contest.
Doubled Annual Attendance
Her love of gardening drew her to the position as the Marketing Director at Daniel Stowe Botanical Garden in Belmont, North Carolina. While overseeing a staff of four, her department doubled the annual attendance in one year through 22 annual special events ranging in attendance from 30 to 10,000 and created a strong media relations program, increasing ad-equivalency value from almost nil to over $600,000.
Negotiated Added Value
After that, her success took her to the Georgia Department of Economic Development (GDEcD) as the Marketing Director for the Tourism Division. Without the use of an ad agency for placement, she implemented an annual $2 million advertising campaign and negotiated an added value of up to $1.5 million in matching free publicity. Fulfillment inquiries and website traffic doubled during the new campaigns. She was also responsible for Corporate Partnerships Projects with Coca-Cola, Keep Georgia Beautiful, Best Western and Kroger. She revamped the Tourism Marketing Co-Op Program and the grant process insuring that rural areas across the State had funding for their projects. In 2003, Travel Agent Magazine named Gilbert as one of the “Top 100 Rising Stars.”
In addition to other consulting clients, in 2007 Molly also took on the part-time role as Executive Director for the Middle East Tennessee Tourism Council (METTC), a non-profit marketing organization benefiting 16 counties. For the last three years she has volunteered with Church Street United Methodist Church, East Tennessee Quality Growth, The Dogwood Festival Trails, National Geographic’s East Tennessee River Valley Geotourism Mapguide, Historic Ramsey House, the Junior League of Knoxville and serves as the President of Lake Forest Neighborhood Association.
Specializing in Communications, Travel and Tourism
Molly graduated Cum Laude with a B.A. in Mass Communication in 1997 from Winthrop University, Rock Hill, South Carolina. In 2001, she earned the distinction of a Travel Marketing Professional (TMP) from the Southeast Tourism Society Marketing College.